All That You Should Know Before Hiring A Digital Marketing Agency

While you may just sit back and mind the sales, the digital media agency you’ve showed a great amount of faith in, could ruin it all. It’s fine to leave it all to them, but you or your marketing head surely needs to peep in every now and then to know what’s up. However, the most important thing to consider before you even associate with a digital marketing agency, several factors are to be considered. You need to find an agency with a good reputation and a past record that says much of its competencies.

I have a point to make here: Never go with the first few search results when it comes searching for the best digital agencies around. The reason for this are the promotional activities that most of the companies to rank among the top results. While you scroll through these SERPs (search engine results page), you need to have a look at the clients’ list of these top ranking agencies. However, not all agencies list their clients’ names on their websites.

Once you are done with shortlisting the digital agencies you would like to work with, line up meetings with them. These one on one conversations bring enough opportunities for you to know how well a digital marketing agency can work for you. Just make a list of questions to ask the representatives of these agencies.

Below are some of the questions that necessarily should be included in your list.

Which are the sectors you have served till now?

Who are your previous clients from our industry?

How much experience does your company hold?

Can you give a brief on your in-house teams?

Can you project some of your previous achievements in terms of numbers?

How frequently will I be communicated by your representatives?

Who is going to report me about the status of my project?

Can I meet your creative team, who is going to work on my project?

By asking the above detailed questions, you can obtain a clear idea of how the company is going to handle your digital image. Besides, you also need to ask for a brief on the company’s history and a presentation on how they work. Knowing more about their processes will help you understand whether or not you can rely on the agency.

Once you have finalized the online marketing company to manage your online presence, ensure that you keep a track of what they do. Also ask for updates on how the business is performing on social channels. Stay connected with the representatives of the agency to stay updated.

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Formulate An Apt Digital Marketing Plan for your business

Are you cautious of your business’ needs? If yes, you must be aware that your business needs a digital marketing plan now. You are good to go if you already have formulated that plan, but if it’s still on your to-do list, you need to take out some time to work on a plan that accentuates your digital presence. I’m sure many of you would be considerate about your business’ presence across the digital platforms, but that won’t be enough to ensure that your business is reaching out to the online audiences. Thus, before you move ahead, formulate a balanced digital marketing plan by consulting a digital marketing company in bangalore or with the help of your in-house marketing team to further elevate your business among the customers prevailing online.

For those, who don’t really know what a digital marketing plan needs to consist of, here’s a small list of elements that are needed to be taken into consideration.

Give due importance to content marketing

Content serves as a crucial element of a digital marketing plan. The quality of the content you post can bring your website hundreds of visits. But, it all depends on what you need to communicate and what the consumers are looking for. Content marketing refers to marketing your content in a way that the customers get to see it. It can be in a form of a blog, a social media post or even a press release. While you plan to market your content, give due importance to the sources that can deliver your content to your target audiences.

Include SEO Plan

The techniques, guidelines or ethics of SEO (search engine optimization) might have changed, but its significance hasn’t seen any fall. It’s still crucial to be included in a digital marketing plan. So, while you think of having a digital strategy, consider SEO as a priority.

On-page optimization – On-page optimization is the foremost thing any SEO expert would consider to do. Here, they consider adding appropriate title, description and keywords to the web pages, which further contributes to their search ability.

Keyword Research – A keyword is a major defining term for your business, which is most commonly used by the consumers to find the services being offered by you. While a SEO plan is thought over, keywords are the most basic terms that you need to research upon. However, this task can be made easier with the help of a digital marketing agency too.

Link Building – A major segment of SEO is all about building relevant links that prove to be beneficial for your website. If these links are valuable or come from credible sources, they bring value to your website.

Competitive Analysis – Every business needs to be ahead of its competitors and thus, analyzing the SEO performance of your competitors helps you know where does your business stand.  

Know Your Social Media Moves

In this era, no business can miss out on social media when it comes to framing a digital marketing strategy. Social media is the space where most of your audiences exist. Thus, you have to take your business to the social media platforms such as Facebook, Twitter, You Tube, Instagram and Pinterest. These are the most populated social spaces that need to be included in your social strategy.

Your Website Matters Too

If you do anything that a digital marketing strategy desires you to and don’t improve your website’s performance and visual appearance, then nothing is going to work for you. Let’s suppose your digital marketing plan was good enough to bring you a good amount of traffic, but what if your website couldn’t do well to impress or inform them? It can be a major setback. Thus, to prevent any such situation, you need to test the website on all possible standards including the structure, content and usability. For your website’s review, you can also consult a digital marketing company that can brief you intricately about the website. 

Email Marketing Isn’t Dead, So Use It

Those who say that email marketing is dead seem to be wrong as it’s still being used as an effective marketing tool. According to the data released by Marketing Sherpa, 72% of consumers say they consider email to be a favored mode of communication with the companies they are dealing with. Here, the data you use for email marketing is considered significant. The best way to get relevant data is through a newsletter on your website or utilizing the data provided by your existing customers.

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Benefits of Hiring a Professional Digital Marketing Company

Businesses that understand the significance of digital marketing services either set up their in-house online marketing teams or hire agencies to take care of it. Most commonly, companies resort to the latter and it pays them well too. However, some companies do consider hiring an in-house team to manage its online operations, which may distract it from is core operations. Thus, it’s recommended to every business, be it small, medium, or large to hire a digital marketing company bangalore to ensure maximum visibility of the business across the web. This move can assure you great benefits.

However, numerous companies do not have faith in outsourcing the digital marketing operations. For them, it is crucial to understand what a digital marketing agency bangalore can assure and how it helps in the long run.

Here are some of the benefits of hiring a digital marketing company.

Agencies work on a result oriented approach

If you are seeking marketing efforts that promise results, then getting in touch with a digital marketing agency surely seems to be a favorable idea. These agencies are made of creative minds and techies, who are specialized in handling the online marketing operations. These professionals work to achieve and so, it seems good to outsource the online marketing operations to people, who can later assure results.

Saves a lot of cost

Setting up an in-house team to handle online marketing services means a lot of extra cost. It majorly includes the cost of resources including digital marketers, designers, content writers, social media professionals, and developers. By outsourcing these operations, a company can save a lot in terms of money and alongside expect better results.

Monitoring the competition becomes convenient

The digital agencies are generally equipped with all the tools to monitor the competitors’ performance. Besides, they make use of numerous professional tools that help them analyze varied factors related to online reputation.

Agencies are specialized

The kind of expertise they hold may not come with an in-house team. These companies employ experts, who dedicate enough time to each project and achieve the set targets in time.

Latest marketing trends are easily accessible

These companies are updated of the marketing trends. Strategizing the way ahead as per the ongoing trends always seems wise. These agencies let you compliment what’s trending.

Agencies promise to deliver quality

One of the major reasons why businesses consider hiring digital marketing companies is their expertise and quality standards. They consider each of their clients to be important and thus, ensure that the best input in each of the projects undertaken by them.

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What Makes Social Media Marketing A Significant Way to Promote A Business

Social media is an empowered tool to promote businesses. Most of the business owners are known to this fact, but very few know how much value it can add to their websites or businesses, if used effectively and only a digital marketing company bangalore like us can know the significance. Social media marketing is an inexpensive way that helps you create a network of prospective buyers. Years back, when no such online mediums were available to connect with the target audience, the direct marketing was the only option that business owners could resort to. But now the presence of social media platforms has come up as a boon for the businesses’ existence across the web.

Builds connection between the brand and customers

To influence the audiences to buy a product or to have faith in a brand, it is important to build a connection with them. A connection automatically develops faith in an individual’s mind. Thus, every company, small or large, should consider social media dedicate some time to social media to connect with the customers. It ultimately proves to be beneficial for the business/website as the audiences build a faithful relationship with the brand.

Social media is an influential medium

In a survey, it was found that social media influences 93% of the shoppers. This definitely turns out to be one of the major reasons of why should a business be promoted on social media. The users on sites like Facebook and Twitter get affected by what they read and even form an opinion. Thus, how your business is projected on these platforms may directly affect your brand’s image.

Advertising is an added advantage

Most of the users on the web spend one minute of every 7 minutes spent online. Thus, utilizing it to advertising turns out to be an idea worth giving a thought. You need to advertise, where you think the target audience is found. So, why not make use of the Facebook advertising.

Besides, here are some facts that would help you understand the significance of social media.

·         People tend to spend 1 of every 7 minutes spent online.

·         The audience of radio after 38 years was 50 million, whereas Facebook achieved 200 million users even before completing a year.  

·         Social media influences 74% of the consumers towards their buying decisions.

·         Facebook users excluding the mobile devices spend 10.5 billion minutes on it, which is equivalent to almost 20,000 years.

·         27,778 new posts are published on Tumblr every minute.

·         Instagram records 1 billion likes every day.

·         Of the Facebook’s entire user base, 189 million are mobile only.

·         LinkedIn welcomes 2 new members every second.

·         Emails that have social sharing buttons add to the click through rates by 158%.

·         Social media influences almost 93% of the buyers’ decisions.

Now after having discovered the significance of social media marketing, the businesses should move ahead to make the best use of it. For this task, a social media manager can be hired, who can dedicate his efforts towards getting the most out of the social medial platforms.


Tags: social media marketing, social media strategy, facebook marketing