Social media is an empowered tool to promote businesses. Most
of the business owners are known to this fact, but very few know how much value
it can add to their websites or businesses, if used effectively and only a digital marketing company bangalore like us can know the significance. Social media marketing is an inexpensive way that helps you create a network of prospective buyers. Years
back, when no such online mediums were available to connect with the target
audience, the direct marketing was the only option that business owners could
resort to. But now the presence of social media platforms has come up as a boon
for the businesses’ existence across the web.
Builds connection
between the brand and customers
To influence the audiences to buy a product or to have faith
in a brand, it is important to build a connection with them. A connection
automatically develops faith in an individual’s mind. Thus, every company,
small or large, should consider social media dedicate some time to social media
to connect with the customers. It ultimately proves to be beneficial for the
business/website as the audiences build a faithful relationship with the brand.
Social media is an influential
medium
In a survey, it was found that social media influences 93%
of the shoppers. This definitely turns out to be one of the major reasons of
why should a business be promoted on social media. The users on sites like Facebook
and Twitter get affected by what they read and even form an opinion. Thus, how
your business is projected on these platforms may directly affect your brand’s
image.
Advertising is an
added advantage
Most of the users on the web spend one minute of every 7
minutes spent online. Thus, utilizing it to advertising turns out to be an idea
worth giving a thought. You need to advertise, where you think the target
audience is found. So, why not make use of the Facebook advertising.
Besides, here are some facts that would help you understand the
significance of social media.
·
People tend to spend 1 of every 7 minutes spent
online.
·
The audience of radio after 38 years was 50
million, whereas Facebook achieved 200 million users even before completing a
year.
·
Social media influences 74% of the consumers
towards their buying decisions.
·
Facebook users excluding the mobile devices spend
10.5 billion minutes on it, which is equivalent to almost 20,000 years.
·
27,778 new posts are published on Tumblr every
minute.
·
Instagram records 1 billion likes every day.
·
Of the Facebook’s entire user base, 189 million
are mobile only.
·
LinkedIn welcomes 2 new members every second.
·
Emails that have social sharing buttons add to
the click through rates by 158%.
·
Social media influences almost 93% of the
buyers’ decisions.
Tags: social media marketing, social media strategy, facebook marketing
